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Advertising is essential for your business. It is also one of the largest sources of risk you face. Everyone is watching: consumers, competitors, regulators, and class action lawyers. Take too conservative a path and nobody will pay attention to your ads. Step over the line, and you may attract unwanted attention that could embroil your company in a costly investigation or litigation – not to mention possible reputational damage. The most successful businesses chart a path of maximum impact, investing in advertising claims that truly differentiate them, while successfully managing legal risk.

Whether your company’s goal is to manage and protect its brands and IP rights or to successfully resolve an FTC investigation, litigation, or NAD challenge (or avoid a dispute altogether), our attorneys can help. Prominent brands turn to our team to resolve their most challenging disputes, advise them on regulatory risks, and to help structure significant advertising matters and transactions.

"The group consistently provides thoughtful and practical legal guidance." Chambers USA, 2020 – Advertising Litigation

Clients rely on us to apply our industry know-how and proven experience to their advertising campaigns, brand content production, and media investments. We advise our clients at every stage of the advertising production and distribution life cycle, including campaign ideation, talent negotiation, including SAG/AFTRA, content clearance and licensing, and media strategy and placement. We understand the cutting-edge issues facing marketers today, including native advertising, real-time marketing, programmatic, sponsored, and co-produced content, use of consumer reviews, and testimonials and endorsements. We also negotiate sponsorship, promotion and naming rights deals with sports leagues and teams, sanctioning bodies, publishers, athletes, entertainment properties, music artists, and celebrities.

Armed with deep industry knowledge and a tested awareness of the need for practical advice, our driving goal every day is to add real value and help reduce risks where brands are investing their marketing and media dollars.

Advertising & Media Law Services

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"New York Significantly Toughens Laws on Automatically Renewing and Continuous Contracts," Advertising & State AG Alert (January 5, 2021). Contacts: Clayton S. Friedman, Natalie O. Ludaway, Michael Yaghi, Joselle Albracht, Suzanne Trivette
Client Alert/Newsletter
Crowell & Moring Elects Nine New Partners and Promotes 18 to Counsel Positions (Jan.04.2021)
Firm News/Announcement
Crain’s New York Business Names Michelle Ann Gitlitz and Ilana Lubin to "Notable Women in Law" List (Dec.21.2020)
Firm News/Announcement
"'Imagine' This: John Lennon Would Have Received Post-Mortem Right to Publicity in New York," Advertising & State AG Alert (December 17, 2020). Contacts: David Ervin, Preetha Chakrabarti, Suzanne Trivette
Client Alert/Newsletter
"What Are the Most Likely Federal and State Enforcement and Oversight Priorities in 2021, with a Particular Focus on False Claims Act Risks, and How Can Companies Prepare Now?" Crowell & Moring Webinar (December 11, 2020). Presenters: Natalie O. Ludaway, Preston L. Pugh, Rebecca Monck Ricigliano, and Michael Shaheen.
"What Lessons Can Be Learned from Food and Drug Administration Activity in 2020, and How Can Manufacturers of COVID Countermeasures Reduce Risk and Optimize Opportunities?" Crowell & Moring Webinar (December 7, 2020). Presenters: Cheryl A. Falvey, John Fuson, Lauren Aronson, Chalana N. Damron, and Hilary Johnson.
"New York Law Forbids Gendered Pricing," Advertising & State AG Alert (November 19, 2020). Contacts: Clayton S. Friedman, Michael Yaghi, Natalie O. Ludaway, Joselle Albracht, Suzanne Trivette
Client Alert/Newsletter
"Help: A Single Inquiry from a State AG Has Become a Multistate Investigation," ANA Marketing Law Conference (November 12, 2020). Panelists: Clay Friedman, Natalie Ludaway, Paul Singer, Ben Wiseman.
Crowell & Moring Earns 52 Practice Rankings in 2021 "Best Law Firms" Report (Nov.05.2020)
Firm News/Announcement
Lawyer: UK verdict 'doesn't bode well' for Depp's upcoming US defamation suit (video clip) USA Today (November 3, 2020)
Media Mentions

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Crowell & Moring LLP is an international law firm with approximately 550 lawyers representing clients in litigation and arbitration, regulatory and policy, and transactional matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation, as well as its ongoing commitment to pro bono service and diversity, equity and inclusion. The firm has offices in Brussels, Doha, London, Los Angeles, New York, Orange County, San Francisco, Shanghai, and Washington, D.C.

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