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The world of international business is full of opportunity, but can be a complicated, and even dangerous, place. The promise of a new market can be accompanied with risks and instabilities, which business needs to avoid. In addition, companies face a dizzying array of regulatory requirements, trade laws, global guidelines, and varying local business practices, which need to be understood in order to succeed.  Success in a new market, especially emerging markets, is not just about doing due diligence or lining up financing. Success often depends on investing in the right relationships and building a network of support, and entering a market with a predicable regulatory environment.

Thinking of expanding into a new market but want to understand the risks?

We will research the political, economic, and regulatory risk factors and present you with an objective, independent, and comprehensive analysis. We will dig beyond the surface to probe the reality of "Country X" as a place to conduct your business.  Leveraging our deep knowledge of global trade agreements, we can also conduct comprehensive analyses to determine the most promising avenues for sourcing products into new markets and/or exporting from new markets.

Need to understand the regulatory requirements associated with exporting to a new market?

We know well the regulatory structures companies must contend with as they enter new markets. We will help you comply with the rules, and we will work with you step by step through the process to minimize surprises. 

Unsure of what political or regulatory barriers might impede your ability to effectively compete in a new market, and how they might be mitigated?

We will identify potential barriers — from discriminatory rules to equity caps — that may keep you from effectively doing business in a new market. In addition, we can devise strategies to persuade governments to change those rules and make them work for you.

If you are an overseas corporation looking to sell products or services in the U.S. market, we will explain the trade and other regulations that may apply.

Want to ensure a smooth market entry by investing in strong relationships?

We have found that companies and industries that make "policy investments" in advance of entering a market receive substantial dividends in the form of closer and more responsive relationships with the host government, and more industry-friendly policies and regulations. We conceive and launch private-public partnerships with government ministries to position companies as allies, thought leaders and solutions providers, and we activate our networks to make sure they have support from the highest levels.

Need to obtain a license to operate?

We will craft a customized engagement strategy to position your company to obtain licenses to operate ahead of competitors.

Case Studies

  • For one of the largest managed health care companies in the United States, we advised on the key considerations related to entering foreign markets. This included a review of: the structure of the health care system; the state of domestic competition; relevant laws and regulations; market access considerations; and political/economic risk factors. Management used our analysis to designate priority markets for its globalization strategy.
  • For a major auto manufacturer seeking to enter the U.S. market, C&M International analyzed the domestic political environment affecting the automotive sector and assessed the political risks associated with the company's U.S. strategy.
  • For several major financial services companies, we helped to secure licenses to operate in key Asian markets, such as China and Vietnam.
  • For one of the world's leading technology companies, we helped shift the policy environment to better position the company in key Asian markets.
  • For a major consumer goods company, we helped support its entry into the Vietnam market by creating a public-private partnership program with Vietnamese regulators.

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Publications
"Three Takeaways From the May 21 Revised TRIPS Waiver Proposal," (May 25, 2021). Contacts: Robert Holleyman, Nicholas J. Diamond, Joshua Boswell
Client Alert/Newsletter
Businesses Should Prepare For A Paradigm Shift In Global Free Trade Thomas Insights (May 20, 2021)
Media Mentions
"Canada Releases Updated FIPA Model: A Step Forward for the ISDS System," International Dispute Resolution Alert (May 19, 2021). Contacts: Robert Holleyman, Ian A. Laird, Nicholas J. Diamond, Eduardo Mathison
Client Alert/Newsletter
Crowell Taps PhRMA Exec For Government Affairs, Public Policy Role Reuters Legal (May 13, 2021)
Media Mentions
Global Health and Economic Policy Strategist Kate Beale Joins Crowell & Moring and C&M International (May.13.2021)
Firm News/Announcement
Speed Bumps Ahead For IP Waiver But Will It Nudge Voluntary Licensing? Scrip Intelligence/Pink Sheet (May 12, 2021)
Media Mentions
"Five Key Questions Raised by the United States’ Decision to Support a Temporary TRIPS Waiver for COVID-19 Vaccines," (May 7, 2021). Contacts: Robert Holleyman, Terry Rea, Nicholas J. Diamond, Joshua Boswell, Christopher Pinto
Client Alert/Newsletter
"Biden’s First 100 Days: Developments to Date and What Lies Ahead," Climate Law & Environmental Finance Update (May 7, 2021). Contacts: James G. Flood, Michael K. Atkinson, Tim Shadyac, Troy A. Barsky, Byron R. Brown, Caroline E. Brown, Robert A. Burton, Matthew Cohen, Kelly T. Currie, Jodi G. Daniel, W. Scott Douglas, Carina C. Federico, Paul Freeman, Thomas P. Gies, Alexis J. Gilman, Christine B. Hawes, Robert Holleyman, Stacie Heller, S. Starling Marshall, Shelley Su, Jeane A. Thomas, CIPP/E, Scott L. Winkelman, Tiffany Wynn, Kate Beale
Client Alert/Newsletter
"Climate Summit Signals Future Directions for U.S. and Global Policy Efforts," (April 30, 2021). Contacts: Amanda Shafer Berman, Robert Holleyman, Thomas A. Lorenzen, Joshua Boswell, Himamauli Das
Client Alert/Newsletter

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Crowell & Moring LLP is an international law firm with approximately 550 lawyers representing clients in litigation and arbitration, regulatory and policy, and transactional matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation, as well as its ongoing commitment to pro bono service and diversity, equity and inclusion. The firm has offices in Brussels, Doha, London, Los Angeles, New York, Orange County, San Francisco, Shanghai, and Washington, D.C.

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