Trademarks & Brand Protection

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Trademarks and brands are often more enduring and valuable than the tangible assets of a company or, in certain instances, the company itself. We regularly enforce and defend against trademark infringement actions in federal and state courts across the United States. Our trademark and brand protection lawyers have litigated cases involving sound marks, comic book characters, and company service marks. We regularly obtain temporary restraining orders and preliminary injunctions to immediately stop infringing activity. We also have filed and defended against administrative oppositions and cancellations in the United States Patent and Trademark Office (USPTO) in connection with federal trademark applications and registrations. In addition, where trademark rights are implicated, we have prosecuted arbitrations over domain names before World Intellectual Property Organization forums.

Our trademark and brand protection lawyers also provide full-service capabilities in the preparation, prosecution, and maintenance of trademarks. We handle trademark matters on a worldwide basis through an international network of foreign associates. We work closely with our clients to design and establish in-house programs and procedures to facilitate the cost-effective preparation and prosecution of trademark applications. We also represent clients in opposition and cancellation proceedings. For example, one of our successes in a case before the Trademark Trial and Appeal Board resulted in the cancellation of a trademark consisting of the word "Internet."

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"Cannabis Trademarks Not Stoned by PTO," IP Insights (May 7, 2019). Contacts: Anne Elise Herold Li, Pilar Stillwater, Molly A. Jones, Kainoa Asuega
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Crowell & Moring LLP is an international law firm with more than 500 lawyers representing clients in litigation and arbitration, regulatory, and transactional matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation, as well as its ongoing commitment to pro bono service and diversity. The firm has offices in Washington, DC, New York, Los Angeles, San Francisco, Orange County, London, and Brussels.

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