Technology & Brand Protection

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As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement & Counseling Capabilities

Related Practices

Key Industries Served

  • Apparel
  • Food & Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail & Consumer Products
  • Travel
  • Sports

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"“A House Built on Sand”: Where does the Penn State Case Leave Sports Merchandising?," Tech & Brand Law Bulletin (September 6, 2022). Contacts: David Ervin, Cheryl L. Howard
Client Alert/Newsletter
IP Hires: Husch Blackwell, Gibson Dunn, Irell & Manella Law360 (April 22, 2022)
Press Coverage
Crowell & Moring Gains Experienced Brand Protection Litigator Jason Stiehl in Chicago (April 21, 2022)
Firm News/Announcement

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Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

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