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Lauren Aronson

Partner

laronson@crowell.com
Phone: +1 202.624.2541
1001 Pennsylvania Avenue NW
Washington, DC 20004-2595

Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Chambers USA (2020) has ranked Lauren as up and coming in Advertising: Litigation, describing her as a “sophisticated legal tactician" with an "extremely strong written work product." She is also ranked in Best Lawyers (2019-2021) in Advertising Law. Lauren serves as Vice Chair in the ABA’s Consumer Protection Committee.

Education

  • Duke University, A.B. (1999) magna cum laude
  • Cornell University, M.A. (2002)
  • University of Chicago Law School, J.D. (2006)

Affiliations

Admitted to practice: District of Columbia, Maryland

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Crowell & Moring Elects Nine New Partners and Promotes 18 to Counsel Positions (Jan.04.2021)
Firm News / Announcement
"What Lessons Can Be Learned from Food and Drug Administration Activity in 2020, and How Can Manufacturers of COVID Countermeasures Reduce Risk and Optimize Opportunities?" Crowell & Moring Webinar (December 7, 2020). Presenters: Cheryl A. Falvey, John Fuson, Lauren Aronson, Chalana N. Damron, and Hilary Johnson.
Speech/Presentation
The Best Lawyers in America 2021 Recognizes 46 Crowell & Moring Attorneys, Two Selected as Lawyer of the Year (Aug.20.2020)
Firm News / Announcement
"Attorneys General Target Unsupported Medical Treatment Claims," Advertising & State AG Alert (July 24, 2020). Contacts: Lauren Aronson, Clayton S. Friedman, Natalie O. Ludaway, Holly A. Melton, Michael Yaghi, Joselle Albracht, Suzanne Trivette
Client Alert / Newsletter
"The Impact of COVID-19 on the Law: A Pause, A Pivot or a Sea Change?" University of Chicago Law School Webinar (July 8, 2020). Panelist: Lauren Aronson.
Speech/Presentation
"FTC's Proposed Made in USA Rule Would Allow Civil Penalties," Advertising & State AG Alert (June 24, 2020). Contacts: Lauren Aronson, Christopher A. Cole
Client Alert / Newsletter
"A Guide To Evaluating And Advertising COVID-19 Products," Law360 (May 26, 2020). Authors: Christopher A. Cole, Warren Lehrenbaum, Chalana Netasha Damron, John Fuson, and Lauren Aronson.
Publication
Chambers USA 2020 Ranks 53 Crowell & Moring Lawyers and 21 Practice Areas Among Best in U.S. (Apr.23.2020)
Firm News / Announcement
"What keeps in house advertising counsel up at night?" The American Bar Association 68th Annual Antitrust Virtual Spring Meeting (April 17-May 1, 2020). Presenter: Lauren Aronson.
Speech/Presentation
"Advertising Claims Support Case Histories and Principles," The Institute for Perception 2.5 Day Course Webinar (April 15-17, 2020). Litigation Teaching Team: Lauren Aronson.
Speech/Presentation

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Crowell & Moring LLP is an international law firm with approximately 550 lawyers representing clients in litigation and arbitration, regulatory and policy, and transactional matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation, as well as its ongoing commitment to pro bono service and diversity, equity and inclusion. The firm has offices in Brussels, Doha, London, Los Angeles, New York, Orange County, San Francisco, Shanghai, and Washington, D.C.

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