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Christopher A. Cole

Partner

ccole@crowell.com
Phone: +1 202.624.2701
1001 Pennsylvania Avenue NW
Washington, DC 20004-2595

Christopher Cole is the co-chair of Crowell & Moring's Advertising & Media Group, a team that provides interdisciplinary solutions to companies facing challenging competitive and regulatory issues. Chris focuses on false advertising, unfair competition, reputation, brand disparagement, and intellectual property. He is an experienced litigator, handling Lanham Act and consumer class action cases, and defending against Federal Trade Commission (FTC) enforcement and related investigations. He has handled dozens of cases before the National Advertising Division (NAD). 

Chris has for many years been ranked among the top false advertising litigators in the country by Chambers & Partners, which has described him as a "superstar," "incredibly responsive," "outstanding," "cost-conscious," "hard-working," and has said that he "gets to the heart of the concept quickly and understands the advertising motivation in relation to the law." He is included by SuperLawyers among the top Media and First Amendment lawyers in Washington, D.C., and by Best Lawyers in America for Advertising Law.

Chris also has a varied and active counseling practice. He is widely respected as an authority on advertising claims substantiation and the associated sciences of product testing and consumer research. He has overseen consumer protection regulatory due diligence in transactions. And, he provides strategic and risk management guidance to some of the world's leading companies in industries such as food and beverages, media and telecommunications, home appliances, technology, and consumer products.

Chris is the chair of the American Bar Association's Section of Antitrust Committee on Advertising Disputes and Litigation, an editor of the ABA's major treatise on Consumer Protection Law and Developments, author of the chapter on “Claims Substantiation” in the ABA’s recently released Advertising Claims Substantiation Handbook, and is a frequent speaker and commentator on advertising issues.

Representative Matters

  • Antitrust/consumer protection. Working with trial team as the lead AT&T lawyer on consumer survey and measurement issues in the pending United States v. AT&T, Inc., et al., litigation by the U.S. government to enjoin AT&T’s merger with Time Warner.
  • FTC Investigations. Represents major advertisers in conjunction with both ongoing and successfully closed investigations and litigation by the FTC in the areas of telecommunications, beverages, consumer products, and technology. Lead counsel for Kimberly-Clark Corporation in recently closed FTC investigation into flushable wipes.
  • NAD/NARB. Handled over 50 NAD and NARB matters in just the last five years for clients such as AT&T, DIRECTV, Kimberly-Clark, Matrixx Initiatives, Scotts Company, Intuit, MillerCoors, Honeywell, Samsung, Zero Technologies, Energizer/Edgewell, and Walmart. Member of the ABA task force that conducted a comprehensive review and prepared recommendations for modification of NAD operating procedures, which resulted in substantial changes to NAD's rules.
  • Lanham Act. Lead counsel in numerous Lanham Act false advertising cases, many involving applications for emergency relief, on behalf of clients such as AT&T, Expedia, Edgewell, MillerCoors, Scotts Company, 3M, Zero Technologies, Dyson, and Kimberly-Clark.
  • Class Actions. Defense counsel on consumer class actions regarding consumer product, food, and dietary supplement companies.
  • Counseling and risk management. Chris serves as outside counsel to various Fortune 500 companies, providing and coordinating through Crowell & Moring and a network of global firms, worldwide advice in areas of product regulation, advertising, competition and risk mitigation.
  • Pro bono. Chris maintains an active pro bono practice. He has represented U.S. veterans, organizations dedicated to helping victims of violent crimes, and national advocacy organizations for reproductive rights.

Education

  • Yale University, B.S. biology (1987) Sigma Xi scientific honorary society
  • University of Miami, M.S. marine biology (1989) Rosenstiel Scholarship
  • Boston University School of Law, J.D. (1992) magna cum laude, Ordroneaux Prize for top overall graduating student

Affiliations

Admitted to practice: District of Columbia

Memberships

Chair, ABA Antitrust Section, Committee on Private Advertising Litigation
Chapter Editor, ABA Treatise on Consumer Protection Law and Developments
Chapter Author, ABA Advertising Claims Substantiation Handbook

View More

Super Lawyers Recognizes 82 Crowell & Moring Lawyers Across United States (Sep.20.2019)
Firm News/Announcement
The Best Lawyers in America 2020 Recognizes 49 Crowell & Moring Attorneys, Three Selected as Lawyer of the Year (Aug.16.2019)
Firm News/Announcement
"From Roundup To Oatmeal: New Trends In Glyphosate Suits," Law360 (August 6, 2019). Authors: Christopher A. Cole, William, William L. Anderson, Kevin C.Mayer, Hilary Johnson.
Publication
"An Update from NAD and NARB," ABA Teleconference (July 18, 2019). Moderator: Christopher A. Cole.
Speech/Presentation
"From Roundup® to Oatmeal: The Next Trend in Glyphosate Litigation?," Mass Tort, Product, and Consumer Litigation Alert (June 10, 2019). Contacts: William L. Anderson, Kevin C. Mayer, Christopher A. Cole, Hilary Johnson
Client Alert/Newsletter
Chambers USA 2019 Ranks 53 Crowell & Moring Lawyers and 21 Practice Areas Among Best in U.S. (Apr.29.2019)
Firm News/Announcement
“Consumer Financial Protection Enforcement Under Trump,” 2019 ABA 67th Annual Antitrust Law Spring Meeting, Washington, D.C. (March 28, 2019). Moderator: Christopher A. Cole.
Speech/Presentation
Super Lawyers Recognizes 82 Crowell & Moring Lawyers Across United States (Oct.15.2018)
Firm News/Announcement
"INSIGHT: The Communications Decency Act Safe Harbor: Pendulum Swings In 2018," Bloomberg Law Tech & Telecom (September 4, 2018). Authors: Christopher A. Cole, and Gabriel M. Ramsey.
Publication
The Best Lawyers in America 2019 Recognizes 38 Crowell & Moring Attorneys (Aug.15.2018)
Firm News/Announcement

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Crowell & Moring LLP is an international law firm with more than 500 lawyers representing clients in litigation and arbitration, regulatory, and transactional matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation, as well as its ongoing commitment to pro bono service and diversity. The firm has offices in Washington, DC, New York, Los Angeles, San Francisco, Orange County, London, and Brussels.

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