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Ilana Lubin

Phone: +1 212.895.4224
590 Madison Avenue, 20th Floor
New York, NY 10022-2544

Ilana Lubin is a partner in Crowell & Moring's New York office and a member of the firm's Corporate Group and Advertising & Media Group. Ilana primarily advises companies across a wide range of industries on domestic and cross-border M&A and joint venture transactions. In addition, she frequently counsels clients on other strategic corporate and commercial matters, including intellectual property license agreements, international distribution and supply agreements, and marketing and advertising agreements. 

An active member of the firm’s Retail Group, her experience specifically includes the representation of retailers, consumer products companies and brand owners. In this capacity, she structures and negotiates transactions designed to maximize brand value through the acquisition and disposition of brands, domestic and cross-border joint ventures, trademark and copyright license agreements, and celebrity endorsements.

Ilana routinely acts as a strategic advisor supporting the provision of a range of legal solutions across practice areas, including intellectual property, advertising and sponsorships, tax, bankruptcy, consumer product safety and toxic torts, employment and labor, trade, and commercial litigation. She also oversees the placement of secondees, as she herself has experience working in-house across business units, including in connection with global merger and acquisition and licensing activity.

Ilana's background also includes the representation of a variety of emerging companies from inception, including advisement with respect to matters relating to formation and structuring, venture capital financing, and commercial leasing.

Representative Transactions

  • Represented a subsidiary of a Hong Kong Stock Exchange-listed global consumer goods company in connection with its:
    • $378M acquisition of a leading designer, distributor, and supplier of licensed, branded, and private label children's apparel.
    • $38M acquisition of one of the leading boot-specialty brands in the world.
    • $25M acquisition of substantially all of the operating assets of one of the largest ski-specialty brands in the world in connection with a concurrent licensing arrangement valued at $50M.
    • $25M acquisition of a leading designer, distributor, and supplier of licensed, branded, and private label lip-gloss and other cosmetic products.
    • $13M acquisition of substantially all of the operating assets of a NASDAQ-listed jeans company in connection with a concurrent licensing arrangement.
    • Joint venture formed to exploit the brands of certain globally successful personalities valued at $93M.
    • Restructuring of a joint venture, including the conversion of equity to convertible debt financing, in the amount of $37M.
    • Joint venture formed to design and develop a celebrity-branded footwear line.
    • Joint venture formed to create the world’s largest brand management company.
  • Represented a leading North American electric power generation development and asset management company in the sale of 100 percent of its ownership interests in a natural gas fired power plant for $73M.
  • Represented a New York Stock Exchange-listed technology-based education company in its $7M acquisition of 51 percent of a business providing an automated tutoring system.
  • Represented a leading international vegetable processing group headquartered in France in its first U.S. acquisition, in the amount of $63M, of the frozen vegetable assets of one of the largest privately held vegetable brands.
  • Represented a provider of middle and back-office services to investment funds in the sale of substantially all of its assets to a multi-state financial services holding company for $100M.
  • Represented a manufacturer of premium disposable plastic cutlery, drinking straws, meal kits, and dietary kits in connection with a $100M merger.
  • Represented a leading provider of liquid, non-hazardous waste solutions and issuer in its $37M Series C Capital Raise.
  • Represented a joint stock company created as a private equity and venture capital vehicle by the State of Russia aimed at commercializing developments in nanotechnology with respect to the Series B Capital Raise in two U.S. biotech companies, which, in turn, formed subsidiaries in Russia to research, develop, manufacture, and commercialize certain products in the biotech field.


  • Cornell University, B.S. policy analysis and management (2004)
  • Benjamin N. Cardozo School of Law, J.D. (2007)


Admitted to practice: New York

View More

"Raising the Stakes for Trademark Damages: Romag Fasteners, Inc. v. Fossil, Inc.," IP Insights (April 29, 2020). Contacts: David Ervin, Anne Elise Herold Li, Ilana Lubin, Siri Rao, Suzanne Trivette
Client Alert / Newsletter
"Coronavirus Stabilization Act of 2020 – COVID-19 Stimulus Law Title IV: Federal Government Financial Assistance to Distressed Industries and Mid-sized Businesses – 2008 Redux?" Crowell & Moring Webinar (April 1, 2020). Presenters: Bryan Brewer, James G. Flood, Ilana Lubin, and Scott A. Lessne.
The New York Law Journal Names Partner Ilana Lubin a Rising Star (Oct.24.2019)
Firm News / Announcement
Rising Star: Ilana Lubin New York Law Journal (October 15, 2019)
Media Mentions
Super Lawyers Recognizes 82 Crowell & Moring Lawyers Across United States (Sep.20.2019)
Firm News / Announcement
"Fashion & Beauty Breakfast Series – What’s News in Retail Spring 2019," Crowell & Moring's Retail & Consumer Products Law Observer (June 21, 2019). Author: Ilana Lubin.
New York Law Journal Names Partners Glen McGorty a Distinguished Leader and Ilana Lubin a Rising Star for 2019 (Jun.19.2019)
Firm News / Announcement
"No "Backsies" – Licensors Cannot Use Bankruptcy To Claw Back Trademark Rights from Licensees Says Supreme Court," IP Insights (May 21, 2019). Contacts: Anne Elise Herold Li, Ilana Lubin, Michelle Chipetine
Client Alert / Newsletter
"No Money, No Problem – For the Licensor that Is. The Supreme Court and Trademark Licenses in Bankruptcy," IP Insights (February 20, 2019). Contacts: Anne Elise Herold Li, Ilana Lubin, Michelle Chipetine
Client Alert / Newsletter
"Mentor and Sponsorship: Creating Growth in Your Organization," Women in Law & Leadership, New York, NY (November 14, 2018). Panelist: Ilana Lubin.

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Crowell & Moring LLP is an international law firm with more than 500 lawyers representing clients in litigation and arbitration, regulatory, and transactional matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation, as well as its ongoing commitment to pro bono service and diversity. The firm has offices in Washington, DC, New York, Los Angeles, San Francisco, Orange County, London, and Brussels.

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