Photograph of Lauren Aronson

Lauren Aronson

Partner


Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Chambers USA (2020, 2021) has ranked Lauren as Up and Coming in Advertising: Litigation, highlighting her experience handling false advertising claims before the NAD as well as Lanham Act disputes. She is described as a “subject matter expert” who is “really good in her particular area of expertise” and is praised for her legal advice. She is also ranked in Best Lawyers (2019-2022) in Advertising Law. Lauren is currently co-chair of the ABA Consumer Protection Committee. She served as a vice chair of the Committee from 2018 to 2021.

Education

  • Duke University, A.B. (1999) magna cum laude
  • Cornell University, M.A. (2002)
  • University of Chicago Law School, J.D. (2006)

Affiliations

Admitted to practice: District of Columbia, Maryland

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"Monetary Redress and FTC Enforcement After AMG," ABA Antitrust Law Section 2022 Spring Meeting (April 6, 2022). Speaker: Lauren Aronson.
Speech/Presentation
"CFPB Announces Policy Against Consumer Review Suppression," Crowell & Moring’s Retail & Consumer Products Law Observer (April 1, 2022). Authors: Lauren Aronson and Suzanne Trivette.
Publication
"Getting the Deal Through: Advertising & Marketing 2022," Lexology (April 2022). Advisors: Holly Melton, Lauren Aronson, David Ervin, and Chris Cole.
Publication
"NAD Makes Clear that “Woke Washing” is False Advertising," Crowell & Moring’s Retail & Consumer Products Law Observer (March 7, 2022). Authors: Lauren Aronson and Helen Osun.
Publication
"FTC Ramps Up Enforcement on Consumer Reviews," Crowell & Moring’s Retail & Consumer Products Law Observer (March 4, 2022). Authors: Lauren Aronson and Suzanne Trivette.
Publication
"Advertising Claims Substantiation," American Conference Institute 5th Annual Legal, Regulatory and Compliance Forum (February 2-3, 2022). Speaker: Lauren Aronson.
Speech/Presentation
Crowell & Moring Releases Litigation Forecast 2022: What Corporate Counsel Need to Know for the Coming Year (January 12, 2022)
Firm News / Announcement
"Branding – The FTC Flexes Its Muscles," Crowell & Moring's Litigation Forecast 2022 (January 12, 2022). Contributors: Lauren Aronson
Publication
"FTC Warning Letters - What are they and What's Next," ABA Webinar (November 18, 2021). Speaker: Lauren Aronson.
Speech/Presentation
"Protecting Your Brand: Advertising Challenges, Trademark Strategies for E-Commerce, and Cyber Blind Spots," Crowell & Moring, Webinar. (November 4, 2021). Speakers: Lauren B. Aronson, Emily Kappers, Alexander Urbelis, and Howard Michael.
Speech/Presentation

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Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

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