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Lauren Aronson

Partner

laronson@crowell.com
Phone: +1 202.624.2541
1001 Pennsylvania Avenue NW
Washington, DC 20004-2595

Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Chambers USA (2020, 2021) has ranked Lauren as Up and Coming in Advertising: Litigation, highlighting her experience handling false advertising claims before the NAD as well as Lanham Act disputes. She is described as a “subject matter expert” who is “really good in her particular area of expertise” and is praised for her legal advice. She is also ranked in Best Lawyers (2019-2022) in Advertising Law. Lauren is currently co-chair of the ABA’s Consumer Protection Committee. She served as a vice chair of the Committee from 2018 to 2021.

Education

  • Duke University, A.B. (1999) magna cum laude
  • Cornell University, M.A. (2002)
  • University of Chicago Law School, J.D. (2006)

Affiliations

Admitted to practice: District of Columbia, Maryland

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The Best Lawyers in America 2022 Recognizes 53 Crowell & Moring Attorneys, One Selected as Lawyer of the Year

(Aug.19.2021)
Firm News / Announcement
"FTC Finalizes its “Made in USA” Labeling Rule," Crowell & Moring’s International Trade Law (July 21, 2021). Authors: Lauren Aronson and Frances P. Hadfield.
Publication
Chambers USA 2021 Ranks 63 Crowell & Moring Lawyers and 30 Practice Areas Among Best in U.S. (May.20.2021)
Firm News / Announcement
"FTC Files First Civil Penalty Complaint Alleging Deceptive COVID-19 Marketing," (April 23, 2021). Contacts: Lauren Aronson, Tiffany Aguiar
Client Alert / Newsletter
"Made in USA Settlement for Chinese Imports," Advertising & State AG Alert (April 15, 2021). Contacts: Lauren Aronson, Holly A. Melton, Preetha Chakrabarti, Tiffany Aguiar
Client Alert / Newsletter
"Federal Consumer Protection Turns Blue," Crowell & Moring Webinar (February 24, 2021). Presenters: Lauren Aronson, Christopher A. Cole, Kristin J. Madigan, and Holly A. Melton.
Speech/Presentation
Crowell & Moring Elects Nine New Partners and Promotes 18 to Counsel Positions (Jan.04.2021)
Firm News / Announcement
"What Lessons Can Be Learned from Food and Drug Administration Activity in 2020, and How Can Manufacturers of COVID Countermeasures Reduce Risk and Optimize Opportunities?" Crowell & Moring Webinar (December 7, 2020). Presenters: Cheryl A. Falvey, John Fuson, Lauren Aronson, Chalana N. Damron, and Hilary Johnson.
Speech/Presentation
The Best Lawyers in America 2021 Recognizes 46 Crowell & Moring Attorneys, Two Selected as Lawyer of the Year (Aug.20.2020)
Firm News / Announcement
"Attorneys General Target Unsupported Medical Treatment Claims," Advertising & State AG Alert (July 24, 2020). Contacts: Lauren Aronson, Clayton S. Friedman, Holly A. Melton, Michael Yaghi, Joselle Albracht, Suzanne Trivette
Client Alert / Newsletter

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Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

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